• HURU School AI Department

Real life application of AI in Business

Artificial intelligence has significantly changed the business landscape. What started as a rule-based automation is now capable of mimicking human interaction. It is not just the human-like capabilities that make artificial intelligence unique. An advanced AI algorithm offers far better speed and reliability at a much lower cost as compared to its human counterparts.

Today businesses across the globe are leveraging artificial intelligence to optimize their process and reap higher revenues and profits. These are some of the most common applications of artificial intelligence.


AI in Social Media


Instagram, Snapchat, Facebook, Twitter, the world today is changing and everyone is using these social media apps to stay connected with the virtual world. But, are you aware of the fact that a majority of your decisions are being influenced by artificial intelligence algorithms.


Starting from notifications, to upgrading, everything is curated by AI. They consider data such all the past web searches, behaviours, interactions, and much more. So, while you visit these websites, your data is being stored and analysed and thus you are served with a personalised experience. By algorithms that keenly understand you.


AI in Business


A business heavily relies on real-time reporting, accuracy, and processing of large volumes of quantitative data to make crucial decisions. With this efficiency and effectiveness of a business, it is quickly able to implement machine learning. The adaptive intelligence, chatbots, automation helps smoothen out the business process.


Let’s take an example of the Help Desks. If you’ve visited a website, you must have seen that the chat window pops up. You can then ask questions there directly and they revert to your problem or query in no time. This happens with the help of robotic process automation. This thus reduces the repetitive tasks that are normally performed by humans. The algorithms are integrated into analytics and CRM (Customer relationship management) platforms, that uncover information on how to better serve the customers such PAAS companies include HUBSPOT and FreshDesk


AI in Healthcare


With AI, natural language is a boon. It helps to respond to the questions that are asked for. It enables workflow assistants which help the doctors to free up their schedules and also reduce the time and cost by streamlining processes. They also open new avenues for the industry. With that, AI-powered technology helps pathologists in analysing samples of tissue and helps the diagnosis to be more accurate.

  • It helps to support decision making and research.

  • Help to integrate activities in medical, software and cognitive sciences.

  • Help to offer a content-rich discipline for the future scientific medical communities.


AI in autonomous vehicles


Long-range radar, cameras, and LIDAR, a lot of advancement has been made in the autonomous vehicle segment. These technologies are used in different capacities and each of them collects different pieces of information. The information is of no use unless it is processed and any form of insights can’t be derived.


This is where artificial intelligence is used and where it can be compared to the human brain. Some of its usage in autonomous vehicles are:


  • Directing the car to the gas station or recharge station when it is running low on fuel.

  • Adjust the trip’s directions based on known traffic conditions to find the quickest route.

  • Incorporate speech recognition for advanced communication with passengers.

  • Natural language interfaces and virtual assistance technologies.


AI in tourism


Competition in the travel and tourism industry is very high. You must have seen that prices keep on fluctuating and change often. You might have also booked a flight ticket in advance or have waited just before the departure date to find cheaper tickets. Everyone does that, but the struggle is minimized with AI. With predictive analytics driven by artificial intelligence, the price can be predicted. The application is able to predict price patterns and alert travelers when to buy the tickets. So, the cheapest rate can be known before you book the flights to your destination. The price trend is analyzed on the basis of the recorded data on each route. So, you get notifications of when to book your flight. Book it at the right time and at the right price and say thanks to artificial intelligence.


Learn more about creating Artificial Intelligence from the HURU School Artificial Intelligence Picodegree


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